Italy News » Brands News Italy » brands » Tourism: Marriott’s 39th Brand: A Two-Property Italian Wellness Resort
News channel or source: https://skift.com/2026/03/31/marriotts-39th-brand-a-two-property-italian-wellness-resort/
Published on: Monday 30 March 2026
With Lefay, Marriott aims to convince developers that a wellness-themed resort can command enough of a rate premium to justify a separate brand. Marriott plans to form a joint venture with the Italian ...